My goal is to implement state of the art marketing methodologies in all businesses which I work for. I help businesses get their message out clearly and concisely and help inform their target market why their product/service is essential.
I differentiate myself in that I not only focus on increasing revenue, but decreasing costs. I research every project to make sure that it is a value added proposition rather than a zero sum/loss driven venture. Some businesses need low cost strategies while others should pursue a more diversified in depth marketing approach. I make sure that I find the right marketing mediums for each of my clients.
--Averell Luedecker
ExperienceFinancial ConsultantE-TradeJanuary 2012 – Present (2 years)• Review of budgeting for the firm to prevent wasted funds, and provide maximum return on assets allocated toward the marketing team.
• Construction of metrics to determine fiscal success of projects is crucial. This determination requires intense statistical analysis in creating a portfolio of projects which when compared determines which marketing preferences should be utilized on future projects.
• Constructing/editing press releases to ensure accuracy, and professional appeal. Collaborating to create ad ideas is a periphery duty of this position, but reviewing marketing material (ads, commercials, etc.) for content clarity, and execution are paramount.
Graduate Research AssistantUniversity of MaineSeptember 2012 – May 2013 (9 months)Orono, Maine• Work directly with the Graduate Business School’s marketing professor to further the strategy of and informational attainment of the school’s marketing department.
• Periphery duties include proctoring and grading tests as well as teaching marketing courses when professors are unavailable.
Manager(Home Retention)Bank Of AmericaMay 2011 – December 2011 (8 months)Orono, Maine• Involved an intricate knowledge of the home loans business. Home retention specialists are the liaisons for loan modifications from the bank to the homeowner. This position involves strong underwriting skills as well as excellent communication skills to communicate with the homeowner to prevent foreclosure.
• Provided strong decision making skills as there is a complex balance between mathematical and non-statistical based decision making.
Assistant Sales and Marketing Manager (Intern)Oaktree Environmental Services, Inc.September 2010 – January 2011 (5 months)Carlisle, Pennsylvania• Worked with these two firms (co-owned by Steve Kries), and compiled data of the firms growth and our marketing options to further these growth patterns.
• Ran regression analysis on statistical trending of companies in the area and companies nationwide in order to generate the most profitable marketing tactics.
• Succeeded in creating a feasible marketing budget while increasing overall revenue and profitability for the two firms.